On January 7, 2011, the annual HORTICO horticultural fair took place. This time, exhibitors and customers were invited to the Magellan Hotel, located in a picturesque area.
25 leading horticultural companies presented their offers at the fair. For manufacturers’ representatives it was a unique opportunity to learn about various problems that companies dealing with retail sales of their products face on a daily basis. This knowledge is very valuable and often used in the production process. The owners of commercial companies and employees dealing with supplies representing over 65 garden centers and shops from the Dolnośląskie and Lubelskie voivodeships had the opportunity to familiarize themselves with the latest offers of most of the products they trade on a daily basis.
Traditionally, prizes were awarded at the fair, the win in the “Biggest Sale” category went to Inco-Veritas, “Fair Product” for Bayer, “Best Stand” for Fiskars.
The fair turned out to be a commercial success, the contracts concluded are tens percent higher than last year’s. The next fair will be held the following year.
