Foreign training trips organized for key clients participating in the trade program have become a tradition in HORTICO. The 2015 training conference on 21–30.11. was organized during a cruise on the Mediterranean Sea on MSC PREZIOSA. It is one of the largest cruise ships in Europe, enchanting with its elegance and infrastructure.
More than 40 company owners and clients of HORTICO S.A. participated in maritime education. The series of trainings in the field of “Marketing Strategy” aroused great interest in the participants.
The course was divided into several stages, during which we expanded our knowledge of such marketing aspects as:
The importance of marketing;
Marketing strategy elements;
Buyer, market, product and distribution channel research;
Public Relations
The last day of the training was connected with the ceremonial presentation of diplomas of participation and a joint feast in the atmosphere of Italian cuisine.
The ship traveled hundreds of nautical miles at night, and during the day it docked in one of several port cities. The first city that the participants of the training could see was charming Rome, then Palermo, Palma de Mallorca, Barcelona, Marseille and Genoa – cities that captivate with history, buildings and Mediterranean culture.
A big event was the captain’s evening, a ceremonial gala during which evening clothes were obligatory and the restaurants served the most sophisticated dishes. As the cruise lasted only a week, it often turned out that not everything was seen, tested or tasted, but the impressions of the stay on the ship will remain in your memory for a long time.
These unforgettable impressions and fond memories were not only charming places that we could see. They are primarily people, clients of HORTICO S.A., who have been creating a great atmosphere for these trips for years, to which you want to come back, regardless of where the next training will take place.
